Engaging Education Privacy Principles
We’re deeply committed to creating a safe and secure online environment for your child.
We do not sell any personal information to third parties.
We strive to provide you with access to and control over the information you give us, and we take the protection of your information very seriously.
We take extra precautions for our younger learners under the age of 13, including restricting child accounts to automatically block features that would allow a child to post or disclose personal information.
We do not display advertising on the Lana Platform. Our mission is to provide your child with a better learning experience, not to sell you products.
If you are a parent or legal guardian (“Parent”) and discover that your child under the age of 13 has a registered account with our Service without your consent, please alert Engaging Education at and request that we delete that child’s personal information from our systems.
1. What information do we collect?
We take the information you provide to us very seriously, and we strive to put you in control of decisions around your information.
If you create an account on the Lana Platform, or communicate with Engaging Education, you may provide to Engaging Education what is generally called “Personal Information” or “Personal Data,” such as your full name, birthdate, email address or other information that can be used to identify you. Information which cannot be used to identify you as an individual is “de-identified” or non-personal information.
We collect information, including personal information, in a variety of ways which may vary according to your use of the Service and your account settings. The categories of personal information we collect may include:
Contact and profile information
Account and authentication information from third-party integrated services
Information about your browser or device
Non-personal information which may be linked to your Personal Information
Below, we describe examples of the categories of information we collect from and about you when you use our Service:
Information you provide to us and information we receive about you from others
Contact and profile information.
When you create an account on the Lana Platform, or communicate with us, we may collect personal information including your name, email address, and birthdate. After you register, you may also choose to provide additional information in your profile, such as your nickname, location (city), and other personal or demographic information. In addition, we may ask you for personal information at other times, such as when you contact our technical support team, send us an email, complete a user survey, or otherwise communicate with Engaging Education.
Information from Integrated Sign-On Services.
Information obtained from other users.
We make available certain features on our Service that allow other users to provide us information about you. For example, a parent or teacher may provide information relating to a Child User, such as when a parent registers an account for their Child and provide us with certain information about the Child, such as user name and age.
Information about how you access and use the Service
Information about your use of our Service.
We may collect usage information about your use of our Service, such as the number of homework problems you requested help on and the amount of time spent to complete a problem. This enables us to better tailor educational experiences that are most appropriate for you.
We may collect and use information about your location (such as your country) or infer your approximate location based on your IP address in order to provide you with tailored educational experiences for your region, but we don’t collect the precise geolocation of you or your device. You may be able to change the settings on your computer or mobile device to prevent it from providing us with any location information.
If you apply for a job with Engaging Education via an online recruiting site, we will obtain the information you provide in your application for that purpose.
Usage and device information.
To provide a personalized learning and high-quality experience for our users, we may use various technologies that automatically record certain technical information from your browser or device when you visit our website, read our emails, use our Service or otherwise engage with us.
This information is typically collected through a variety of tracking technologies, including cookies, web beacons, Flash objects, log files, and similar technology (collectively, “tracking technologies”). These tracking technologies cookies collect information about how you use the Service (e.g., the pages you view, the links you click, and other actions you take on the Service), information about your browser and online usage patterns (e.g., Internet Protocol (“IP”) address, browser type, browser language, referring / exit pages and URLs, pages viewed, whether you opened an email, links clicked), and information about the device(s) you use to access the Service (e.g., mobile device identifier, mobile carrier, device type, model and manufacturer, mobile device operating system brand and model, and whether you access the Service from multiple devices).
We may collect analytics data, or use third-party analytics tools such as Google Analytics, to help us measure traffic and usage trends for the Sites and to understand more about the demographics of our users. You can learn more about Google’s practices at privacy/partners, and view its currently available opt-out options at dlpage/gaoptout. We may also work with third party partners to employ technologies, including the application of statistical modeling tools, which permit us to recognize and contact you across multiple devices. Although we do our best to honor the privacy preferences of our users, we are unable to respond to Do Not Track signals set by your browser at this time.
We use or may use the data collected through tracking technologies to better display our website, to save you time, to provide better technical support, for promotional purposes, and to track website usage. For example, cookies help us to:
1. Keep track of whether you are signed in or have previously signed in so that we can display all the features that are available to you.
2. Remember your settings on the pages you visit, so that we can display your preferred content the next time you visit.
3. Customize the function and appearance of the pages you visit based on information relating to your account; for example, in order to default you to a particular study level, or to remember customized settings for a report.
4. Track website usage for various purposes including sales, marketing, and billing.
Most browsers are initially set up to accept cookies, but you can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some features and services (particularly those that require you to sign-in) may not function properly if your cookies are disabled. You may also set your email options to prevent the automatic downloading of images that may contain technologies that would allow us to know whether you have accessed our email and perform certain functions with it.
Deleting cookies does not delete Local Storage Objects (LSOs) such as Flash objects and HTML5. You can learn more about Flash objects - including how to manage privacy and storage settings for Flash cookies – on Adobe’s website or by clicking here. Various browsers may offer their own management tools for removing HTML5 LSOs. Please consult your browser’s “Help” function to learn more. If you choose to delete Flash objects from our sites, then you may not be able to access and use all or part of the sites or benefit from the information and services offered.
2. How we use the information we collect
Engaging Education uses this information in the following ways:
To provide and enhance our Service.
Engaging Education uses the information you provide or that we collect to operate, maintain, enhance, and provide all of the features of our Service.
To personalize your experience.
We use the information to personalize your experience while using the Service, including on various devices you may use to access the Service. For instance, Engaging Education remembers your recent activity so we can recommend the most appropriate content for you on your next visit and provide personalized learning experiences.
To communicate with you.
We use your information to communicate with you about your account and respond to inquiries. We may also use your Personal Information to provide you with information about Engaging Education’s features, services and other offerings that may be of interest to you.
To understand, improve, and develop our Service.
Engaging Education uses all of the information that you provide or that we collect from users to understand and analyze the usage trends, learning behaviors, and preferences of our users, to improve the way the Service works and looks, and to create new features and functionality.
We may also use information to maintain, develop, support and improve our Service and other educational products and services.
To enable your participation in Engaging Education partnership arrangements.
We use your information to enable your participation in programs or features we may offer in partnership with third parties, to the extent you wish to participate in such programs.
For personal data subject to the European Union General Data Processing Regulations (“GDPR”), we rely on several legal bases to process the data. These legal bases include where:
The processing is necessary to perform our contractual obligations in our Terms of Service or other contracts with you (such as to provide you the Service as described in our Terms of Service);
You have given your prior consent, which you may withdraw at any time (such as for marketing purposes or other purposes we obtain your consent for from time to time);
The processing is necessary to comply with a legal obligation, a court order or to exercise or defend legal claims;
The processing is necessary for the purposes of our legitimate interests, such as in improving, personalizing, and developing the Service, marketing the Service, such as new features or products that may be of interest, and promoting safety and security as described above.
If you have any questions about, or would like further information concerning, the legal basis on which we collect and use your personal information, please contact us using the contact details provided below.
3. How we share or transfer data
Engaging Education takes great care to protect the information you provide us. We do not rent or sell Personal Information that we collect from users with third parties.
Engaging Education will disclose personal information when you post content which is visible to others on the Service, when you consent or instruct us to share your personal information with third parties, or when we have a legitimate business or legal need to share your information. We may also disclose anonymous or aggregate information that does not reasonably identify you as an individual. To learn more, see additional description below.
When information is visible to others on the Service by default.
Certain features and functions of the Service shares or makes your information accessible to others. As with most online services, once you make your Personal Information available to others online, it may be collected and used by the recipients or any other website visitors without restriction. You may wish to use a nickname or alias in your profile if you do not want your personal information shared with others in this way. For example, your personal information may be visible to others in the following circumstances:
Information you post to public spaces of the Service. When you post a question or answer to the Service, your profile, which could include your name, short biography, and city-level location, as well as the content of your posted comments, is visible to others on the Service.
With your consent or according to your instructions.
We may share information with your consent. Engaging Education does not share your Personal Information with third-party organizations for their marketing or promotional use without your consent. In some instances, you may be able to grant us permission to share your Personal Information with authorized partners, not-for-profit organizations, and other entities that are not affiliated with Engaging Education. In these cases, we will only provide these third parties the information you have authorized or asked us to share to these third parties. You may also choose to share content with others by email, or by posting Engaging Education content to social media sites such as Facebook or Twitter. These third parties may use your information as described in their own privacy policies.
We may share anonymous or aggregate data with others.
We may use data which has been de-identified and/or aggregated for product development, research, analytics and other purposes, including for the purpose of analyzing, improving, or marketing the Engaging Education Services. In certain occasions, Engaging Education may share this data with business partners to improve our services or offerings. If we disclose information to authorized business partners to conduct research on online education or assist in understanding the usage, viewing, and demographic patterns for certain programs, content, services, promotions, and/or functionality on our Service, such data will be aggregated and/or anonymized to reasonably avoid identification of a specific individual.
Other instances where we may share or disclose information for legal or business purposes.
We will share data with employees and service providers. Engaging Education may share information with our employees and trusted vendors, third party service providers and other individuals to provide services or products for us or on our behalf, which could include analytics, hosting, marketing and similar services. When we share personal information with third party service providers or vendors, these third parties are contractually obligated to maintain the security and confidentiality of that personal information.
Other instances. Engaging Education may release Personal Information if we have a good faith belief that access, use, preservation, or disclosure of such information is reasonably necessary to (a) satisfy any applicable law, regulation, legal process, or enforceable governmental request; (b) enforce applicable Terms of Service, including investigation of potential violations thereof; (c) investigate and defend ourselves against any third-party claims or allegations; (d) detect, prevent or otherwise address fraud, security or technical issues; (e) protect the rights, property, or personal safety of Engaging Education, our users, or the public; or (f) as required or permitted by law.
4. Marketing and Sponsored Content
Messages from Engaging Education
We may, from time to time, send you email regarding our products and services, or other third party products and services we think you may enjoy. For example, if we partner with a not-for-profit organization running a contest in your region we may send you an email notifying you of the partnership or contest. We will not share your information with third parties unless you opt-in to participate in the partnership or contest, and if so, the information we would share would be limited to that needed to facilitate your participation in the contest and enable you to redeem your prize. You can unsubscribe from these mailings at any time. See Section 6 below.
Engaging Education does not display any third party advertisements on the Service. From time to time, we may permit third parties to sponsor content displayed on our Service. For example, for-profit organizations may wish to sponsor all content related to a particular educational topics, such as astronomy or biology. Sponsored content will always be labeled (e.g., “Sponsored by ___”). Engaging Education does not share any of our users’ Personal Information with these sponsors without explicit consent, and these sponsors do not have the ability to track or collect information about our site visitors or users.
Please note: From time to time, we may display YouTube video content created by third parties. While Engaging Education-created content does not display advertisements, third party content may include advertising which we cannot control. We strive to select video content that does not display advertising, such as content by Khan Academy, but cannot monitor changes to the ad-status of all videos we recommend as supplements to Engaging Education content.
5. Third Parties and Online Advertising
Interest Based Advertising
Engaging Education does not display any targeted advertising on our Service. However, we may participate in interest-based advertising and use third party advertising companies to serve potential users targeted advertisements about our Service on other websites, apps or services, including on Facebook and other social networks, or on other devices you may use. These third party ad networks use tracking technologies to recognize your browser or device and to collect information about your visit to our Service to provide you customized content, advertising and commercial messages which may be more relevant to your interests, as well as to provide advertising-related services such as reporting, attribution, analytics and market research.
Please note that we use our best efforts and take multiple steps to avoid the collection of information for targeted advertising purposes when we believe the Service is being used by students or children under 13. For example, we take steps to inhibit these third party advertising networks from collecting information for targeted advertising purposes on webpages with child-directed content or when a student or child user logs into the Service.
To learn about interest-based advertising and how you may be able to opt-out of some of this advertising, you may wish to visit the Network Advertising Initiative’s online resources, at http:// and/or the DAA’s resources at You may also manage certain advertising cookies by visiting the EU-based Your Online Choices at http:// You may also be able to limit interest-based advertising through the settings on your mobile device by selecting “limit ad tracking” (iOS) or “opt-out of interest based ads” (Android). You may also be able to opt-out of some – but not all – interest-based ads served by mobile ad networks by visiting and downloading the mobile AppChoices app.
Please note that opting-out of receiving interest-based advertising through the NAI’s and DAA’s online resources will only opt-out a user from receiving interest-based ads on that specific browser or device, but the user may still receive interest-based ads on his or her other devices. You must perform the opt-out on each browser or device you use.
Engaging Education uses YouTube to display video content on the Service. YouTube incorporates tracking technologies, which may be present in the YouTube videos embedded on the Service, which may collect information from your browser when you view the video on the Service, including device identifiers and/or cookie IDs. This information is collected directly and automatically by YouTube and its partners, and Engaging Education does not participate in these data transmissions. Engaging Education does not provide any Personal Information, such as user names, to YouTube.
Engaging Education has taken steps to minimize this tracking activity, to the extent we have controls over a third-party’s practices. We have turned on “Privacy-Enhanced Mode” for YouTube videos displayed on the Service. We also utilize Google’s “child-directed treatment” tags to alert Google that these YouTube videos may be embedded on web pages visited by children or students. You can learn more about Google’s practices at You may also be able to control ad tracking through YouTube by visiting the Google Ad Settings page, currently available at: https:// adssettings.google.com.
6. Your choice and options relating to data collection and use
At Engaging Education, we use Personal Information as needed for the purposes for which it was collected or where you have consented to our use of your Personal Information. We take reasonable steps to ensure that the Personal Information we store and use is accurate, complete, and up-to-date. If you discover that Personal Information or other data pertaining to you is inaccurate, incomplete, or out-of- date, please update your account information or contact us as outlined below.
You can choose not to provide us with Personal Information.
You may always decline to provide your Personal Information with Engaging Education. You can choose to provide only information which does not reasonably identify you to others. We recommend you select a username which is not related to your actual name, for example. You can also decline to provide any optional data in your public profile.
You can disconnect us from Integrated Services.
You can unsubscribe from email communications.
Engaging Education may, from time to time, send you email regarding our products and services, or products and services we think you may enjoy. Only Engaging Education (or our vendors or service providers operating on our behalf) will send you these emails. You can choose not to receive these emails by clicking the unsubscribe link in any e-mail. Please note that you are not permitted to unsubscribe or opt-out of non-promotional messages regarding your account, such as account verification, changes or updates to features of the Service, or technical or security notices.
California Children’s Privacy Rights.
If you are under the age of 18 residing in California, you are entitled to request removal of content or information you have posted publicly on our Service. To delete your entire account and remove all of your information displayed publicly on the Service, log into your account and select “delete your account” on the Profile page. To request deletion or de-identification of a specific question, answer or other post displayed publicly on the Service, please email us at for assistance. You must be able to identify the particular post you wish to be deleted or de-identified so that we can locate it on the Service. Please note that removal of your content or information does not ensure complete or comprehensive removal, as there may be de-identified or recoverable elements of your content or information on our servers in some form. Additionally, we will not remove content or information that we may be required to retain under applicable federal and state laws.
7. How to access, update, or delete your personal information
How to access or update your information.
We want you to have access to your information, so that you can help keep it as accurate as possible. If you register and provide Engaging Education with Personal Information, you may update, correct, or delete your account and information at any time by reviewing your profile information and preferences on your Profile page. Parents can modify or delete Child User accounts. If you experience any difficulties in this process, please contact us.
How to delete your information.
To request deletion of your personal information at any time, please log into your account and select ”delete your account“ on your Profile page. Please note that your information will be retained in backup for up to one week. If you log back into your account within 24 hours, your account will not be deleted and you will need to go through the deletion process again.
We may not be able to delete data in all instances, such as information retained in technical support logs and other business records. We will not be required to delete any information which has been de-identified or disassociated with personal identifiers such that it can no longer be used to reasonably identify a particular individual.
8. Our approach to Data Security
Data security is important to you, and to us.
To protect your privacy and security, we take reasonable steps to verify your identity before granting you account access or making corrections to your information. For example, we may ask you to provide certain Personal Information to confirm your identity, and we may require that you create and use a password to access certain parts of our Service. You should create and maintain a strong password to help ensure the security of your account.
We try to ensure that our Service and information sent to us are safe, but no security measures are perfect.
Engaging Education uses certain physical, managerial, and technical safeguards designed to preserve the integrity and security of your Personal Information and other information we maintain in connection with our Service. We cannot, however, ensure or warrant the security of any or all of the information you transmit to Engaging Education, and you do so at your own risk. Once we receive your transmission of information, Engaging Education makes commercially reasonable efforts to ensure the security of our systems. When you enter sensitive information, we encrypt the transmission of that information using secure socket layer technology (SSL) or similar technologies. However, please note that this is not a guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. In the event that any information under our control is compromised as a result of a breach of security, we will take reasonable steps to investigate the situation and will notify you of the security incident in accordance with applicable laws and regulations.
9. How does Engaging Education protect Children's privacy?
10. International Visitors
Our Service is operated and managed on servers located within the United States. If you choose to use our Service from the European Union or other regions of the world with laws governing data collection and use that differ from United States law, then you acknowledge that Engaging Education will transfer your personal information to the United States for the purpose of performing the Service according to our contract (e.g., our Terms of Service) and for any other purpose for which you provide explicit, informed consent.
11. European Union Data Protection
Residents in the European Union are entitled to certain rights with respect to personal information that we hold about them:
Right of access and portability. The right to obtain access to your personal information, along with certain related information, and to receive that information in a commonly used format and to have it transferred to another data controller;
Right to rectification. The right to obtain rectification of your personal information without undue delay where that personal information is inaccurate or incomplete;
Right to erasure. The right to obtain the erasure of your personal information without undue delay in certain circumstances, such as where the personal information is no longer necessary in relation to the purposes for which it was collected or processed;
Right to restriction. The right to obtain the restriction of the processing undertaken by us on your personal information in certain circumstances, such as where the accuracy of the personal information is contested by you, for a period enabling us to verify the accuracy of that personal information; and
Right to object. The right to object, on grounds relating to your particular situation, to the processing of your personal information for direct marketing purposes, to the extent it is related to such direct marketing.
You may also have the right to make a complaint to the relevant Supervisory Authority. A list of Supervisory Authorities is available here: index_en.htm. If you need further assistance regarding your rights, please contact us using the contact information provided below and we will consider your request in accordance with applicable law. In some cases our ability to uphold these rights for you may depend upon our obligations to process personal information for security, safety, fraud prevention reasons, compliance with regulatory or legal requirements, or because processing is necessary to deliver the services you have requested. Where this is the case, we will inform you of specific details in response to your request.
12. Links to other sites
1. When a Child User signs up for an Engaging Education Account we request Parental consent.
Before a Child User registers for our Service, we request a parent’s name and email address so that we can email the Child User’s Parent in order to seek consent for the Child to use the Service. Engaging Education does not ask the Child User for any more information than is necessary to provide the Service to the Child User or to seek parental consent. We do not permit the Child User to use the Service until we receive consent from the Parent.
Methods for providing Parental consent.
Parents may provide consent only by signing the attached consent form. If we do not receive consent from the Parent, the Child User may not create an account and any attempt to do so will be blocked and the Child’s personal information will be deleted from our systems. Parents can revoke a Child User’s permissions to use the Service at any time, see 8.
2. What information do we collect from a Child User?
Contact and profile information.
We collect a full name and email when a Child User registers for the Service. We collect information about the Child User’s use of the Service (homework completed, answers to each question, number of attempts at each problem, questions the Child User has pertaining to the homework, and preferred GIFs and emojis for affirmation when questions are answered correctly).
In addition, we may ask you for personal information at other times, such as when you contact our technical support team, send us an email, complete a user survey, or otherwise communicate with Engaging Education.
Information from Integrated Sign-On Services.
3. How do we disclose information relating to a Child User?
At this time we do not disclose personally identifying data collected on Child User profiles to anyone outside of the Engaging Education organization. In the future we may form relationships with schools in service of our mission to support students with math. If these relationships require sharing of data, parents or legal guardians of Child Users will be notified of the change and will be required to provide consent.
4. Third party tracking and online advertising.
Engaging Education does not display any targeted advertising on the Service. We do not disclose personal information of Child Users for direct marketing purposes or for targeted advertising purposes.
Engaging Education uses YouTube to display video content on the Service. YouTube incorporates tracking technologies, which may be present in the YouTube videos embedded on the Service, which may collect information from your browser when you view the video on the Service, including device identifiers and/or cookie IDs. This information is collected directly and automatically by YouTube and its partners, and Engaging Education does not participate in these data transmissions. Engaging Education does not provide any personal information, such as usernames, to YouTube.
Engaging Education has taken steps to minimize this tracking activity, to the extent we have controls over a third-party’s practices. We have turned on “Privacy-Enhanced Mode” for YouTube videos displayed on the Service. We also utilize Google’s “child-directed treatment” tags to alert Google that these YouTube videos may be embedded on web pages visited by children under the age of 13. You can learn more about Google’s practices at You may also be able to control ad tracking through YouTube by visiting the Google Ad Settings page, currently available at: https:// adssettings.google.com.
5. How to access, modify and delete your Child’s personal information.
As a Parent, you have the ability to access control information about your Child User. You may contact us at to access or delete the Child User’s account. Please note you will need the Child User’s email address, and we may take steps to authenticate your identity before we can provide access to the Restricted Account.